Automotive Solutions
Win more car buyers in today’s automotive market
Drive more customer engagements and improve dealer performance with conversation intelligence that delivers deeper insights
The best brands in automotive use Marchex
What are your biggest sales or marketing challenges?
Conversation Intelligence can help you drive more revenue by boosting connect and appointment rates, increasing engagement, reaching car buyers and owners on the channel they prefer and optimizing your customer acquisition marketing funnel.
Our salespeople don’t update our dealer CRM
Missing or inaccurate CRM data makes it hard to have successful conversations with car buyers
Busy sellers often lack the time and focus to update the CRM accurately. When it’s time to engage the car buyer to take the next step, lacking information critical to the sales process can become a stumbling block.
Show me how connecting a sales engagement solution to our dealer CRM can improve lead data and accelerate our responsiveness.
Our dealership is missing too many opportunities
2020 changed how cars are bought and the tools used to sell them
Today, consumers demand a seamless path to purchase where they spend little to no time inside a dealership. The initial contact, often by phone, is a critical touchpoint for establishing the trust they need to make a purchase from a dealer.
Show me how a sales engagement solution can help us capture more opportunities.
Our dealership's customer connect rate is too low
Low connect rates waste your sellers’ time, causing them to miss vehicle sales opportunities
Consumers are deluged with marketing emails and they may not answer the phone. Today, 78% of people wish they could have a text conversation with a business.
Show me how AI and human-powered business text message can boost response and engagement
We need faster speed to lead
Engaging too slowly with car buyers leads to decreased conversion and purchase rates
50% of sales go to the first person to respond to the consumer. Reducing your response time from the moment a prospect contacts your business is critical.
Show me how AI and human-powered text messaging can help me qualify and connect with car buyers faster
Our customer experience isn’t meeting our expectations
When car buyers have a negative experience, they call another dealership
The CX you actually deliver is critical. Consumers who can’t engage your dealership on their preferred communication channel, don’t hear back from you, or have a negative first conversation won’t be prospects for long.
Show me how sales engagement solutions can help improve my CX.
We need to drive more revenue from our paid search campaigns
Low quality leads waste critical sales time and precious marketing budget
Your dealerships expect you to deliver leads that will convert. You need to generate more of your best leads within your existing budget. But, how do you know which leads are the best so you can create more of them?
Show me how to maximize my Return on Ad Spend
Our digital ad platform only shows us part of the results
Blind spots in your advertising program can limit your success
When you can’t see the offline call and text conversions your online campaigns generate, critical budget decisions rely on guesswork that can compromise results and waste budget.
Show me how Integrating Conversational Data with my Digital Ad platform can improve my marketing.
E-mail marketing doesn’t work anymore
Low Open and Response rates limit chances to attract more car buyers
Traditional channels like email marketing don’t work like they used to in the rapidly changing automotive market. Consumers are deluged with marketing emails, driving open rates down and response rates even lower. Today, 78% of people wish they could have a text conversation with a business.
Show me how SMS Marketing can break through the noise
We don’t know which dealerships are underperforming
Lack of data-driven insights reduces the ability to measure dealership performance across a retail network
Understand and compare call handling performance across different dealerships so you can target areas where your business needs attention, take action to address the issues, and implement best practices to improve overall performance.
Show me how targeted benchmarks and proactive observations can help to improve the customer experience and boost performance at each dealership.