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CALL TRACKING & ANALYTICS

Marchex Marketing Edge

Optimize your digital marketing performance and acquire the highest quality leads. 

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Accurately attribute calls and web form fills

Multichannel attribution helps you understand your customer’s journey

Learn how

Increase your return on ad spend

Understand call outcomes using Conversation Intelligence

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Get credit for the marketing-driven sales you deliver

Whether you're an agency or in-house marketing team, prove the value of your marketing efforts

Learn how

Understand Customer Sentiment

Transform the customer experiences you create by identifying the emotions and perceptions from customer conversations

Learn how

The best brands in the business use Marchex to optimize marketing performance

Solution-Driven Packages

Core

  • Call Tracking using Toll-free and Local Numbers
  • Clean Call® SPAM Protection
  • Call Verify
  • Call Recording
  • Whisper
  • Standard Reporting
  • Email Alerts

Advantage

  • Everything in Core PLUS...
  • Enhanced Caller ID
  • Call Routing (IVR Selection, Time of Day, Follow Me, Geography or Zip Code)
  • Dynamic Number Insertion: 1:1, Channel, Campaign or Keyword Attribution
  • Call Transcription
  • Keyword Spotting
  • Call Scoring
  • Call Tagging
  • PCI Redaction
  • Social Security Number Redaction
  • Web Form Attribution
  • Sales Conversion Tracking

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Core
Advantage

Call Analytics

  • Local and Toll-Free Call Tracking Numbers
  • Clean Call® SPAM Protection
  • Call Verify
  • Call Recording
  • Whisper
  • Email Alerts
  • Enhanced Caller ID
  • Call Routing
  • Dynamic Number Insertion(1:1, Channel & Campaign/Keyword Attribution)
  • Call Tagging

Attribution

  • Static Call Attribution
  • Dynamic Call Attributioni
  • Web Form Attribution
  • Sales Conversion Tracking

Conversation Analytics

  • Call Transcription
  • Keyword Spotting
  • Call Scoring
  • Call Summaries

Redaction

  • PCI Redaction
  • Social Security Number (SSN) Redaction
  • General Redaction

Integrations

  • Google Analytics 4
  • Webhooks
  • Google Ads
  • Search Ads 360
  • Google Campaign Manager
  • Microsoft Advertising (formerly Bing Ads)
  • Tapclicks
  • API

Premium Integrations (available as add-ons)

  • Adobe
  • Salesforce
  • Hubspot
  • Skai

Quality Assurance

  • Availability
  • Scalability
  • Security

Support

  • Training

Package Add-Ons

  • Enhanced Caller ID
  • Enhanced Caller ID with Demographics
  • Custom Reporting
  • Call Signal Identifiers
  • Call Summaries
  • Sentiment Suite

Choose an award-winning, innovative conversational analytics solution

Marketing Edge enables marketers to make data-driven decisions that improve digital marketing performance.

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Marketing Edge Google Ads Integration
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Marchex Integration with HubSpot
Adobe Analytics

It's easy to integrate Marchex Marketing Edge with your CRM, chat, martech or adtech system

Create a Win-Win by teaming it up with your existing system.

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